ZEWALAB x KETTEL ONE & PARADISO
Back in 2021 -when Paradiso was the World’s 3rd Best Bar- we presented to them our ZEWA labs & shops initiative because it aligned with their mission of fighting against waste and raising awareness on the importance of bars and restaurants take action and be involved in sustainable practices.
OBJECTIVE
Through a circular audit analyze the bar’s waste and draft an action plan with the necessary machinery and protocols in order to collect, clean, sort and transform such waste into functional design objects that could be used by the bar or sold as souvenirs.
Through a circular audit analyze the bar’s waste and draft an action plan with the necessary machinery and protocols in order to collect, clean, sort and transform such waste into functional design objects that could be used by the bar or sold as souvenirs.
RESULTS
Paradiso’s Zero Waste Lab Pop Up Space in which plastic, organic, glass and cardboard waste can be transformed into a range of new materials. The first showcase of the project was powered by Ketel one from DIAGEO and for it we focused on the transformation of plastic waste and presented a collection of items such as: coasters, napkin holders and trays.
Paradiso’s Zero Waste Lab Pop Up Space in which plastic, organic, glass and cardboard waste can be transformed into a range of new materials. The first showcase of the project was powered by Ketel one from DIAGEO and for it we focused on the transformation of plastic waste and presented a collection of items such as: coasters, napkin holders and trays.
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CONCEPT DEVELOPMENT / BUSINESS MODEL / BRAND IDENTITY / BRAND ARCHITECTURE / CONTENT CREATION /
CONCEPT DEVELOPMENT / BUSINESS MODEL / BRAND IDENTITY / BRAND ARCHITECTURE / CONTENT CREATION /