PACKAGING HOUSE LAMP x ESCRIBÁ

Packaging House Lamp was developed as part of the transformation strategy for Pastelería Escribà, one of Barcelona’s most iconic pastry houses. At a time when the brand was seeking to connect with new audiences while preserving its rich heritage and craftsmanship, the project explored how packaging could become more than a disposable object and evolve into a meaningful extension of the brand experience.

Inspired by Escribà’s playful, imaginative, and artisanal spirit, the packaging was designed as a small architectural object that continued its life long after the product had been consumed. Rather than being discarded, the box could be transformed into a birdhouse, encouraging reuse and creating an emotional connection between the customer, the brand, and the environment.

The project challenged the traditional role of packaging by introducing a second function and a longer lifespan, turning a temporary container into a lasting object. Through storytelling, design, and circular thinking, the packaging became a symbol of transformation — reflecting the broader reinvention process that Escribà was undergoing as a brand.

By combining sustainability, product design, and brand experience, Packaging House Lamp demonstrated how packaging can create value beyond the point of purchase, extending the relationship between a product and its user.