PACKAGING HOUSE LAMP x ESCRIBÁ
Despite its history and tradition as a prestigious brand in Barcelona and the world, in 2013 Escribà pastry was going through a complicated moment. Reinvention was needed in order to update the business model and appeal to new audiences, while highlighting its marvelous legacy and expertise. We helped the brand by creating a global strategy for the tranformation of the brand.
OBJECTIVE
To preserve and disseminate the historical legacy of the pastry and its development through technique as an axis of innovation, as well as elevating it to a broader context that encompasses science, art and technology.
To preserve and disseminate the historical legacy of the pastry and its development through technique as an axis of innovation, as well as elevating it to a broader context that encompasses science, art and technology.
RESULTS
1. Refresh of the brand’s identity.
2. Development of new edible products.
3. Packaging.
4. Remodeling of flagship stores.
5. Improving productivity by enhancing daily processes and introducing new technologies.
1. Refresh of the brand’s identity.
2. Development of new edible products.
3. Packaging.
4. Remodeling of flagship stores.
5. Improving productivity by enhancing daily processes and introducing new technologies.
CONCEPT DEVELOPMENT / BUSINESS MODEL / BRAND IDENTITY / BRAND ARCHITECTURE /
CONCEPT DEVELOPMENT / BUSINESS MODEL / BRAND IDENTITY / BRAND ARCHITECTURE /