NUGA FOOD LAB x LA PUTA SUEGRA

Nuga Food Lab was a gastronomic pop-up experience created for the inauguration of the NUGA Castellana business center in Madrid. Conceived as a sensory extension of the event, the project translated the identity and architectural concept of the space into a memorable culinary experience.

The creative concept revolved around the Spanish word manzana, which means both apple and city block. Since the NUGA Castellana building occupies an entire urban block, this linguistic connection became the starting point for the gastronomic narrative. The apple was then reinterpreted as the central ingredient of the experience, inspiring a series of unexpected formats, textures, and sensory interactions.

Guests were welcomed with edible floating clouds, solid cocktails, and experimental creations where the apple was reinterpreted through different textures, temperatures, and presentations. The experience combined gastronomy, storytelling, and sensory design to create a playful and innovative atmosphere that reflected the forward-thinking spirit of the new space.

Through creative food design and immersive elements, Nuga Food Lab transformed a corporate inauguration into a unique gastronomic journey, connecting architecture, branding, and hospitality through food.