Circular Design Contest x CONSUM
Development of a disruptive innovation competition and sponsorship of a talent acceleration platform.
OBJECTIVE
Transformation of Alpro's challenges into creative proposals and prototypes in the ideation phase. Sponsor of the FOODTURE PLATFORM, a space that brings together the latest talents in the area of Fooddesign, Food tech and Sustainability. The platform offers viewing and exhibition of the most disruptive projects in order to bring the TFG, PFG, doctorates and PhDs closer to the industry.
Transformation of Alpro's challenges into creative proposals and prototypes in the ideation phase. Sponsor of the FOODTURE PLATFORM, a space that brings together the latest talents in the area of Fooddesign, Food tech and Sustainability. The platform offers viewing and exhibition of the most disruptive projects in order to bring the TFG, PFG, doctorates and PhDs closer to the industry.
RESULTS
The challenges allowed the brand to co-develop startup opportunities with the 10 universities selected for the occasion.
The challenges allowed the brand to co-develop startup opportunities with the 10 universities selected for the occasion.
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SUSTAINABLE INNOVATION / CIRCULAR DESIGN / BRAND STRATEGY / MATERIALS RESEARCH / PRODUCT DESIGN /
SUSTAINABLE INNOVATION / CIRCULAR DESIGN / BRAND STRATEGY / MATERIALS RESEARCH / PRODUCT DESIGN /